ONLINE TRACKING TECHNOLOGIES AND ADVERTISING
Technologies and Information Collected: We, our service providers operating on
our behalf and third parties, may collect information about your activity on, use of and
access to our Sites using a variety of tracking technologies, including cookies, Flash
objects, web beacons (also called pixel tags), embedded scripts, location-identifying
technologies, and similar technology (collectively, “tracking technologies”). Information
we may collect this way may be combined with other personal information we collect
directly from you. The information collected in this manner includes:
• The website from where you accessed our Sites, where you went to when you
left our Sites, how frequently you visit our Sites, your location when you access
our Sites, when and whether you open emails or click the links contained in
emails, pages you visit and ads you view on our Sites, recordings of mouse
clicks, mouse movements, keystrokes, and other communications you make on
our Sites,
• Information about the computer, tablet, smartphone or other device you use,
such as your IP address, browser type, Internet service provider, platform type,
device type/model/manufacturer, operating system, date and time stamp, a
unique ID that allows us to uniquely identify your browser, mobile device or your
account (including, e.g., a persistent device identifier or an Ad ID), and other
similar information,
• Analytics information collected by us or via third party analytics tools, to help us
measure traffic and usage trends for the Sites and to understand more about
the demographics and behaviors of our users, and
• How often you use a mobile app, where the app was downloaded, events that
occur within the app, aggregated usage, and performance data.
Use of the information: The information collected through tracking technologies
allows us to provide you with an improved, enhanced and personalized customer
experience, to monitor and improve our Sites and for other internal purposes such as:
• Remembering information so that you will not have to re-enter it during your
visit or the next time you visit our Sites,
• Provide custom, personalized content and information, including targeted
content, communications and advertising,
• Identify and contact you across multiple devices,
• Provide and monitor the effectiveness of our Sites,